America’s Top Testing Christmas Songs for 2024

America’s Top Testing Christmas Songs for 2024

Are America’s all-Christmas radio stations playing the right songs? P1 Media Group’s annual Christmas Music Research is here!

for the Love Of Radio®

It drives our research and insights. It fuels our recommendations. It makes our partners tick. It’s behind who we are. It’s our why. It leads to remarkable results.

What We Do

STRATEGY & PLANNING

We offer a robust Strategy and Planning process that results in a strategic action plan for each individual partner. We look at areas to improve by making recommendations on a station’s objectives, target audience, brand essence, talent, music recipe, positioning, marketing, and promotions.

MUSIC RESEARCH

We bring a fresh approach to music research. We can help interpret large data sets by zeroing in on the important insights and frame the nuances into actionable strategies. We employ many types of library testing including online, in-person, and crowd-sourcing. We test for things like familiarity, likability and fatigue, just to name a few. We also perform online callout testing for new music, helping stations identify the hits.

Crowd Source Music Test®

Our proprietary Crowd-Source Music Testing, or CSMT®, helps us efficiently gather insights about your station’s music choices. CSMT leverages online and social technology to deliver accurate data from a larger audience than traditional music testing, more quickly, and for a fraction of the cost. With our CSMT, you can get up to 10 times the sample audience at 50% of the cost of traditional AMT music testing!

TALENT DEVELOPMENT

As previous program directors, we have vast experience developing talent. We know that coaching, teaching, and mentoring take a certain finesse. We offer on-air talent the empathy they crave, and help them enhance their natural, unique personalities to become the best entertainers they can be.

SOCIAL

These days, a social media presence is a necessity for radio stations. But very few stations are utilizing Facebook, Twitter, and Instagram the way we do. For us, digital and social channels are always top of mind. Rather than broadcasting to a social audience, we see social as an opportunity for stations to engage and interact with audiences in a more meaningful way.

ACE

P1's Audience Content Evaluator is a breakthrough in online audience content testing. ACE reveals the emotional appeal of your content and illustrates, second by second, the impact and value to your audience. ACE delivers the objective feedback you need to effectively coach your talent and fine-tune your content for maximum engagement.

  • "We were looking for a new partner who thinks differently with new ways to research our market, new ideas for developing our stations and help coach our morning shows to be the best in the market. We found the right partner in P1 Media Group."

    Stefan Halvardsson - Program Coordinator, Nordic Entertainment Group, Sweden

  • "Max and Ken bring so much to the table. Research smarts, great programming instincts, open conversation, and extensive experience. We are so much stronger with P1 on our team."

    Ronnie Stanton VP - National Brands and Programming, Corus Entertainment, Canada

  • "For over a decade, I can't rate them highly enough. They have hands on programming experience mixed with a rich research background so they can offer a holistic approach to whatever your programming needs dictate. Simply speaking - They Are The Best!"

    John Simons - SIMO Radio Consulting, United Kingdom

  • “In my mind, there is no decision to make when looking for a company to trust in conducting music research,<br>it’s P1 Media Group. Period."

    Rick Balis - Former VP/Director of Programming, Emmis Communications St. Louis

  • "P1 walked us through the whole strategic process from preparation through implementation – a very clear guide leading to significant improvements for all 4 of our stations."

    Iwoch Imansyah - President Jaringan Radio, Indonesia

  • "We have worked with P1 for many years, and with much success - #1 and #2 Adults 25-54. From survey design, data collection and analysis, all the way through to real world implementation, we have come to trust P1 to help navigate our relationship with our audience."

    Phil Kallsen - Program Director, Country 105/Q107 Calgary, Canada

  • “In the competitive environment which we operate, choosing the best research partner is a high priority. When working with P1 Media Group, we are confident that our research and strategic requirements will be met with the best possible results. Their customer service is the best! They do more than deliver research, they become part of your strategic team.”

    Steve Hunter - Director Radio Operations, Griffin Communications

  • “I LOVE P1 Media Group’s Crowd Source Music Test©. It’s easy to execute and produces superior results that makes our station sound great. Every time, it freshens the sound of our radio station, and listeners will call in and compliment us on the music mix.”

    Mike Kennedy - Program Director KKPT, Little Rock, AR

  • “P1’s CSMT generates the best listener music data I have ever worked with. The ratings in our JACK markets reflect it. Great data, insightful analysis, timely turnaround and Results! P1.”

    Garry Wall - President, SparkNet

  • “We’ve used P1’s innovative Crowd Source Music Test in several key markets. P1’s work is thorough, detailed and has delivered results”

    Rick Cummings, President of Programming, Emmis Communications

  • “We have worked with the guys behind P1 for many, many years. In addition to cutting edge research tools, their programming background and knowledge of what makes great radio has been very valuable for us in positioning our stations as # 1 in Norway”

    Marius Lillelian - Head of Radio NRK, Norway

  • "I’ve worked with Ken, Max and Dan across the Global Radio portfolio. They are extremely professional, reliable and able to turn things around very quickly. They are great to work with and the insight that they have given us has been invaluable to our stations."

    Mark Crawford - Head of Audience and Brand Insight, Global Radio London

  • “These guys are key in helping us create winning radio. Plain and simple.“

    Brad Phillips – Vice President, Corus Radio, Canada

  • “Working with P1 at Europa FM has made my job the most rewarding in my career. P1 brings a winning combination of Art and Science that‘s helped grow our daily reach by 2,000,000 listeners!!”

    Patricio Sanchez - Program Director, Europa FM, Spain

  • "In my long history in radio, P1 are simply the best researchers and advisors I have worked with. It's rare to meet consultants who guide you towards the right action point and not just tell you what you want to hear. We genuinely trust P1."

    Prriya Mohan, National Music Head & Promotions, Red-FM India.

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